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CEM Central Asia 2007
29 May - 1 June 2007
3rd Central-Asian International Exhibition "Everything for hotels, restaurants, supermarkets3rd International Central Asian Exhibition of Household Appliances, Consumer Electronics and Houseware |
Information
CEM Central Asia 2007
- Title: CEM Central Asia 2007
- Url: http://www.cem.kz/en/2007/
- Date: 29 May - 1 June 2007
- Location: Kazakhstan, Almaty
- Industry:
Large and small-sized household appliances
- Organisers: Iteca Kazakhstan,
ITE Group Plc
- Venue: Atakent Exhibition Centre, Almaty
About Exhibition
CEM Central Asia is "one of the most important business forums in the Republic of Kazakhstan and Central Asia in production and sale of household equipment, which gives the exhibitors an opportunity to show the state-of-the-art products of world manufacturers to the broad audience", and to discover the new prospects of promoting the products in the Central Asian market.
The Exhibition provides the opportunity:
- To establish new business contacts and conclude contracts with international companies and companies from Kazakhstan and Central Asia;
- To utilise the exhibition as a global marketing event for studying the market;
- To inform more than 10,000 visitors of production made by your company;
- To find clients and partners in the Central Asian market;
- To discover the prospects of expanding the sales markets for your Company's products.
Sections of CEM Central Asia 2007
Venue
It is not by chance that the International Exhibition of Household Appliances, Consumer Electronics and Houseware CEM Central Asia 2006 is held in Almaty, Kazakhstan. Favourably located in the heart of Central Asia, Almaty is the main financial centre of Kazakhstan and of the whole Central Asian region, which has a stable economy. The area possesses significant potential for further development, and most business and trade routes are concentrated here.
The Republic of Kazakhstan itself is a rapidly developing CIS state with a high pace of economic growth and development, which contributes to the growth of the standard of living and to the formation of a strong and stable domestic infrastructure and trade in the Central Asian region. The following facts testify to this:
- Over 10 months of 2005, GDP growth in Kazakhstan has grown by about 9%.
- As of September 2005, the overall sales volume has increased by 13.4%, while foreign trade turnover has increased by 42%.
- Over 10 months of this year, inflation was at the level of 6%. Inflation of prices to domestic appliances was equal to 3.7%.
- In August 2005, nominal personal income has increased by 21.1% in comparison to August 2004, while actual personal income has increased by 9.6% since January 2005.
- Average monthly salary level overall in the Republic has increased by 25%, in Almaty – by 30%, and the average nominal salary amount has exceeded 32,000 tenge (240 US dollars).
Facts about the exhibition
Founded: 2004
Frequency: annual
Total area: 1,500 sq. m
Venue: Atakent Business Co-operation Centre, Almaty, Kazakhstan
Number of exhibitors: 50 companies from 20 countries
Expected number of visitors: 15,000 specialised visitors
Official Support of CEM Central Asia
- Ministry of Industry and Trade of the Republic of Kazakhstan
- Almaty City Akimat
- Kazakhstan Association of Trade Companies and Producers of Domestic Appliances, Computer Equipment, and Complex Engineering Systems (KATEKS)
- Industry Association of Trade Companies and Producers of Domestic Appliances and Computer Equipment (RATEK)
Advertising Campaign
- Direct mailing of 15,000 invitations
- E-mail and facsimile mailing
- Coverage of the forthcoming event in specialised editions and internet portals
- Outdoor adverts in the cities of Kazakhstan
- Radio commercials in Kazakhstan
- Distribution of advertising materials of the exhibition at similar events held in CIS during the year
- Advertising the exhibition in specialised trade houses and household equipment trading networks in Almaty and throughout Kazakhstan
Results of the Exhibition CEM Central Asia 2005
Iteca LLP (Kazakhstan), ITE Group Plc. (Great Britain), EUF A.S. (Turkey), Gima GmbH (Germany), Invernizzi International Sales (Italy) – organisers of the world's biggest construction exhibitions: MosBuild, BalticBuild, KievBuild, AstanaBuild, etc.
- Total area – 1,200 sq. metres
- Number of exhibitors – 30 companies from 15 countries
- Number of visitors – 7,112 specialists
CEM Central Asia 2005 introduced four world brands of household equipment and electronics to the local market. These brands are: Days (Days Group, Hong Kong), Gorenje (Gorenje d d Velenija, Slovenia), Liebherr (Liebherr Export AG, Switzerland), and Star Electronics (Star, Azerbaijan).
A new section, Home Devices, was presented at CEM Central Asia for the first time, where local and foreign companies were given an opportunity to demonstrate their products, such as kitchen utensils, elite dishes, heat resisting dishes, tableware, and many more.
Official site of CEM Central Asia 2007
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