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Worldfood 2008
4-7 November 2008
10th Anniversary Central Asian International "Food Industry" Exhibition |
Information Worldfood 2008
- Title :Worldfood 2008
- Url: http://www.worldfood.kz/en/2008/
- Date: 4-7 November 2008
- Location: Kazakhstan, Almaty
- Industry: Food Industry
- Organisers: Iteca Kazakhstan,
ITE Group Plc
- Venue: IEC "Atakent", Almaty
Main sections of the Exhibition
- Meat and poultry
- Fish and seafood
- Diary products and ice cream
- Fat and oil products
- Confectionery and bakery
- Grocery
- Vegetables and fruit
- Canned products
- Frozen products
- Finished products
- Baby food and dietary food – new sector!
- Tea and coffee
- Alcohol-free beverages
- Alcoholic beverages
- Acidifiers
- Additives
- Dyes/emulsifiers
- Cultures and starters, yeast
- Ferments
- Fats and oils, proteins
- Flavours
- Extracts
- Herbs, seasoning, spices
- Preservatives
- Starch and associated products
- Vitamins and minerals
- Cattle breeding (meat and dairy industry)
- Poultry breeding
- Veterinary and fodder
- Crop production and seed growing
- Agricultural machines
- Agricultural equipment
- Agricultural produce processing
- Agricultural technologies
- Professional Visitors of the Exhibition:
- Representatives of agriculture companies and farms
- Members of agricultural associations and unions
- Managers from banks and leasing companies
- Representatives of machinery building plants
- Heads of confectioneries, bakeries, meat, fish and milk processing factories
- Representatives from ministries, embassies and consulates
- Advertising agencies and the press
- Meat and fish processing equipment
- Dairy processing equipment
- Fat and oil production equipment
- Confectionery equipment
- Bakery equipment
- Pasta and ravioli production equipment
- Canning equipment
- Packing and packaging equipment
- Bottling equipment
- Refrigerating equipment
- Equipment for supermarkets
- Transport and logistics
- Equipment for laboratory analysis
Advertising Campaign to Attract Professional Visitors:
- Direct mailing of 30,000 free invitation tickets via the professional database
- Distribution of 9,000 invitation tickets via specialised editions
- TV and radio commercials two weeks ahead of the exhibition in the regions of Central Asian
- Outdoor advertising via Kazakhstan (banners, billboards, light boxes, advertising in buses)
- Promotion campaign in supermarkets and big stores in Almaty city
- PR campaign in specialised and socio-political editions of the CIS
- Holding a press-conference to mark the opening of the exhibition
- Internet marketing
- Promotion of the project in large international exhibitions
Fact Sheet
- Established: 1998
- Total area: 7 830 sq.m. (2007)
- Venue: Atakent International Exhibition Centre
- Number of professional visitors: 4 826 specialists (2007)
- Number of exhibitors: 296 companies of 27 countries world-wide (2007)
- Frequency of Event: annual
- Owing to the intensive development of food industry in Kazakhstan, annual growth of the exhibition amounts 20-40%
Organisers of Worldfood 2008
IIteca, an exclusive partner of s Foires Internationales and the Association of Exhibition Organisers.
Official site of Worldfood 2008
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