BeautyExpo Uzbekistan - 2012

Venue: Navruz Palace
Organizer Website: www.tntexpo.uz

About the exhibition:

Tashkent is the largest city in Central Asia with a population of approximately 3 million people, with an additional two million people living in the surrounding regions. Uzbekistan has a population of approximately 27 million people and is the most populous republic in Central Asia.

Why exhibit in Uzbekistan?

Uzbekistan is a leader in gold production and has the largest quarry in the world, as well as significant reserves of coal, uranium, oil and gas. With a capacity of 80 tons per year, Uzbekistan occupies the 7th position in the gold mining and has the 4th largest gold reserves. Also Uzbekistan has rich reserves of natural gas, used for domestic consumption and export. Uzbekistan has the largest consumer market among the Central Asian republics.

The key to developing substantial sales into this expanding market is to find the right local partner, who is financially strong, politically well connected, and can use their local knowledge to ensure your success.

Exhibition Sections

BeautyExpo:

• face care and body care products
• hair care products
• hygiene products and toiletries
• make-up and nail varnish
• perfumery
• raw materials and packaging
• household chemistry

SalonExpo:

• cosmetological equipment and tools
• professional face and body care products
• hairdresser's equipment and tools
• professional products for hair care, styling and coloring
• tools and supplies for manicure, pedicure and nail design
• equipment, tools and supplies for plastic surgery
• equipment, tools and supplies for permanent make-up and piercing
• SPA procedures and aromatherapy

FitnessExpo:

• training equipment
• sport tools and equipment
• sports clothes and footwear
• equipment and furniture for fitness centers
• medicines for weight correction
• food supplements
• solariums, tanning products

JewelryExpo:

• jewelry
• bijouterie
• watches
• hair adornments
• accessories

Advertising program

To ensure a high quality attendance TNT EXPO plans to carry out a comprehensive national and regional advertising campaign. This campaign will include:

• 10,000 direct mail of free invitations to buyers
• Print advertising in national newspapers
• Print advertising in Russian and Central Asian trade newspapers and magazines
• National and local TV advertising in Uzbekistan
• Regional radio advertising throughout Uzbekistan
• Advertising in Metro
• Banners across roads in Tashkent
• City TV advertising
• Telemarketing campaign
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